If you look at all the best design houses, what they do is they pick the designers they like best and showcase his/her work. I realized this as I was walking through Dublin. A brand, or a store, is known for its curation of designers of a certain bent. Each store has its own brand, and needs to adhere to that brand accordingly.
Imagine if you were a design house, and you were in charge of the curation of your life. From the shoes you wear that day to each and every choice you make- you are creating and curating your brand.
It’s a trip if you think about it that way. Every single choice you make has an effect on your brand. Brand you.
What would you do differently if you knew it actually mattered in the grand scheme of things, if everything you did was noticed?